Si Se Puede, the UFW Eagle, and She Se Puede are registered trademarks of the UFW. Latinx women face added challenges in the fight for social justice by combating violence, gender discrimination, underrepresentation, and economic discrimination while being undeniably essential to the farm worker and broader Latinx community. She Se Puede is adopted during this time to celebrate the vital contributions of the Latina community in forging social, economic, and political change in the United States. While wildfires ravaged millions of acres across the West and citizens of the world faced the COVID-19 pandemic, the United States witnessed one of the largest social movements in history, Black Lives Matter, that highlighted the long road to equality our nation faces. She Se Puede is the derivative mark of Si Se Puede adopted by the UFW during the COVID-19 global pandemic and as the fight for social justice overtook the nation. It gives pride…When people see it, they know it means dignity.” Since then, the UFW Eagle Mark has become a highly recognizable icon during union organizing, strikes, boycotts, legislative and political campaigns. Cesar said, “A symbol is an important thing. He squared off the wing edges so that the eagle would be easier for union members to draw and sew on handmade red flags that would offer courage to farm workers as their own powerful symbol. Richard designed the flag, finally sketching it on a piece of brown wrapping paper. Cesar told the story of the birth of the eagle. That same year Richard Chavez designed the UFW Eagle. In 1962 Cesar Chavez, Dolores Huerta, and others founded the National Farm Workers Association, later to become the United Farm Workers. The UFW’s Eagle Mark also symbolizes the extensive goodwill and recognition built up by the UFW in the broader Latino and Hispanic communities. The Si Se Puede! Mark has become acclaimed nationally and internationally as a symbol of all that the UFW stands for. It is still chanted at UFW rallies and gatherings to this day.
The inspirational Si Se Puede! Mark is proudly displayed where the UFW and the Latino and Hispanic communities are active and wherever people anywhere stand up nonviolently for their rights. In fact, farm workers successfully organized with the UFW in many agricultural regions across the United States. Dolores Huerta responded emphatically with “Sí, se puede!” (“Yes, it can be done!”).
They kept saying “No se puede!” “No se puede!” (“No, it can’t be done”). Bedridden from fasting, Cesar, along with the United Farm Workers’ Dolores Huerta, were being briefed about Arizona politics by some Latino labor and political leaders who explained the industry was so powerful it couldn’t be beaten. In May 1972, Cesar Chavez undertook a 24-day fast in Phoenix after Arizona enacted a grower-backed law making it impossible for farm workers to organize.
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